Digital Advertising & PPC Management- Aldridge Marketing

Digital Advertising

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Reach The Right Audience

At the right time

Digital advertising gives you the ability to reach specific audiences across the platforms they use, whether they’re actively searching for your services or fit the audience you’re trying to reach.

Aldridge Marketing develops and manages digital advertising campaigns around your goals, audience and market. From Google and Meta to display, retargeting and targeted B2B advertising, we determine the right mix of platforms and campaign types to help make your advertising budget work harder.

The Right Platform for the Right Audience

Digital Advertising Built Around Your Goals

There isn’t one advertising platform or campaign type that works for every goal. We look at what you’re trying to accomplish, who you need to reach and where that audience is most likely to engage.

Our team can build campaigns across multiple platforms and advertising formats, then monitor and optimize performance as the campaign runs.

Google Ads & PPC

Reach people actively searching for your services, products or information. We develop and manage pay-per-click campaigns based on relevant keywords, search intent, geographic markets and campaign goals. Campaigns can include traditional search ads, click-to-call campaigns and other Google advertising formats.

Google Performance Max

Reach potential customers across Google's advertising network through Performance Max campaigns. These campaigns can extend visibility across Search, Display, YouTube, Maps, Gmail and other Google properties while using audience and performance signals to optimize delivery.

Boosted Social Content

Extend the reach of important Facebook and Instagram content beyond your existing organic audience. Strategic boosting can help put priority posts, events, announcements and campaigns in front of a larger or more targeted audience.

Meta Advertising

Meta advertising goes beyond boosting posts. We create and manage targeted Facebook and Instagram campaigns using advanced audience targeting, strategic ad placements, compelling creative and ongoing optimization to help achieve your marketing goals.

Campaign Management & Optimization

Launching an ad is only the beginning. We monitor campaign performance and make ongoing adjustments to budgets, targeting, placements, keywords, creative and other campaign elements based on the data.

B2B Digital Advertising

Reach business audiences using more focused targeting based on factors such as industry, company, role or other professional characteristics. For organizations with a B2B focus, we can use specialized advertising and audience intelligence platforms, including ZoomInfo, to develop campaigns designed to reach relevant decision-makers and accounts.

Audience & Geographic Targeting

Go beyond broad reach by focusing advertising on the audiences and markets most relevant to your goals. Depending on the platform, campaigns can incorporate geographic, demographic, interest, behavioral, search and professional targeting.

Display & Retargeting

Build awareness across websites and digital platforms with targeted display advertising, or reconnect with people who have already visited your website. These campaigns can help keep your organization visible throughout the decision-making process.

Campaign Performance

Data That Drives the Next Move

Digital advertising gives us valuable insight into how audiences respond to your marketing. We monitor campaign performance across clicks, impressions, conversions, calls, costs, audiences and locations to understand what’s working, where performance can improve and what should happen next.

Those insights can also inform more than advertising. Our digital advertising team works alongside our strategy, website, SEO, social media and creative teams to apply what we learn across your broader marketing efforts. That might mean refining campaign messaging, improving a landing page, adjusting creative, identifying new search opportunities or developing content around topics generating interest.

The goal isn’t just to report the numbers. It’s to use the data to make smarter decisions and continually strengthen your marketing.

Additional Digital Marketing Avenues

More Ways to Reach Your Audience

Digital marketing goes beyond paid advertising. Email and text messaging can provide direct ways to stay connected with your audience, share timely information and support campaigns, events and ongoing marketing efforts.

Email Marketing

Keep your organization connected with customers, supporters and other important audiences through professionally branded email campaigns. Our team can support strategy, content, design and execution to help you share updates, promote services and events, and keep your organization top of mind.

Text Message Marketing

Reach your audience directly with timely text messages designed for quick communication and engagement. Text campaigns can support announcements, reminders, promotions, events, surveys, contests and other initiatives, with scheduling, response capabilities and reporting available.

What You Need to Know

Digital Marketing FAQs

What types of digital advertising does Aldridge Marketing manage?

Aldridge Marketing supports a range of digital channels, including Google Ads, paid search, Performance Max, Meta advertising, boosted social content, display and retargeting, targeted B2B advertising, email marketing and text message marketing. We recommend the right mix of channels based on your audience, goals and budget.

Can you manage both B2B and consumer advertising campaigns?

Yes. We develop campaigns for both business-to-business and consumer audiences. Depending on your goals, targeting can incorporate search behavior, geography, demographics, interests, industries, companies, professional roles and other audience characteristics to help reach the right people.

Can you help determine which digital marketing channels are right for us?

Yes. You don't need to come to us knowing whether you need Google Ads, Meta, email, text messaging or another channel. We start with your goals, audience, market and available resources, then recommend the digital marketing approach that makes the most sense.

Can Aldridge Marketing support a specific campaign, event or initiative?

Yes. Digital marketing support can be ongoing or built around a specific need, such as an event, service launch, recruitment effort, promotion, fundraising initiative or targeted campaign. We can provide the digital component or bring together multiple Aldridge Marketing services to support the larger effort.

Can you provide the landing pages, graphics and content needed for a digital campaign?

Yes. Our digital advertising team works alongside our website, graphic design, social media, SEO and marketing strategy teams. We can support campaign messaging, ad creative, landing pages, calls to action, content and other elements needed to create a more connected campaign experience.

How do you measure digital advertising performance?

We monitor metrics based on the goals of each campaign, which may include impressions, reach, clicks, website activity, calls, form submissions, conversions, leads and cost efficiency. We use those insights to evaluate performance and make informed adjustments to targeting, budgets, messaging and campaign strategy.

How much should we budget for digital advertising?

Advertising budgets vary based on your goals, audience, geographic market, competition, platforms and campaign duration. Rather than applying the same budget to every campaign, we help determine an appropriate investment based on what you're trying to accomplish and where your audience can best be reached.